{"id":6418,"date":"2025-03-29T07:09:14","date_gmt":"2025-03-29T07:09:14","guid":{"rendered":"https:\/\/kenyatopstories.co.ke\/?p=6418"},"modified":"2025-03-29T07:09:14","modified_gmt":"2025-03-29T07:09:14","slug":"naivas-and-kenya-association-of-manufacturers-kam-launch-retail-ready-partnering-for-growth-workshop-to-empower-local-smes","status":"publish","type":"post","link":"https:\/\/kenyatopstories.co.ke\/index.php\/2025\/03\/29\/naivas-and-kenya-association-of-manufacturers-kam-launch-retail-ready-partnering-for-growth-workshop-to-empower-local-smes\/","title":{"rendered":"Naivas and Kenya Association of Manufacturers (KAM) Launch \u201cRetail Ready \u2013Partnering for Growth\u201d workshop to Empower Local SMEs"},"content":{"rendered":"\n
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Nairobi, Kenya \u2013 28.03.2025 \u2013 Leading retailer Naivas, in collaboration with the Kenya Association of Manufacturers (KAM), is proud to announce the launch of the \u201cRetail Ready \u2013 Partnering for Growth\u201d workshop. The event, set to take place at Prestige Plaza,
will showcase 60 KAM-registered Small and Medium-sized Enterprises (SMEs) from key sectors such as Household & Personal Care, Food & Beverage, and Agribusiness.
This strategic workshop is designed to provide local SMEs with a vital platform to present their innovative products, engage with industry experts, and explore new growth opportunities. With a focus on fostering innovation, sustainability, and collaboration, the initiative seeks to equip these businesses with the tools and resources needed to thrive in today\u2019s competitive retail landscape.
Naivas\u2019 continued commitment to supporting local suppliers underscores the significance of the partnership, highlighting the vital role that SMEs play in the company\u2019s growth and the broader Kenyan economy. The retail giant\u2019s involvement in the workshop is part of its ongoing efforts to empower local businesses, drive job creation, and promote
sustainable economic development in Kenya.
“The ‘Retail Ready \u2013 Partnering for Growth’ exhibition reflects our commitment to not only offering quality products to our customers but also supporting the growth of local suppliers,” said Andreas Von Paleske , Chief of Strategy at Naivas. <\/p>\n\n\n\n

“We believe in the transformative power of partnerships, and by providing this platform, we aim to help SMEs navigate the retail landscape and unlock new opportunities for expansion.”
In addition to product displays, the workshop will feature networking sessions, enabling
SMEs to connect with industry professionals, potential partners, and investors. This
collaborative environment is intended to foster business growth, encourage knowledge exchange, and strengthen partnerships within Kenya\u2019s SME sector.
The workshop will also offer insights on sustainability practices, retail strategies, and the evolving consumer market. Attendees will have the chance to engage in workshops and
discussions, providing them with valuable industry insights to further enhance their business strategies.
\u201cWe are excited to be part of this initiative that will empower SMEs to scale their operations and become more competitive in the marketplace,\u201d said Joyce Njogu, Head of consulting and sustainability at KAM. “The exhibition not only serves as a showcase for
innovation but also as a catalyst for business growth, job creation, and sustainable development.”<\/p>\n\n\n\n

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