{"id":8142,"date":"2025-12-29T13:39:45","date_gmt":"2025-12-29T13:39:45","guid":{"rendered":"https:\/\/kenyatopstories.co.ke\/?p=8142"},"modified":"2025-12-29T13:47:08","modified_gmt":"2025-12-29T13:47:08","slug":"why-ktda-gceo-mr-wilson-muthaura-is-a-happy-man-for-2025","status":"publish","type":"post","link":"https:\/\/kenyatopstories.co.ke\/index.php\/2025\/12\/29\/why-ktda-gceo-mr-wilson-muthaura-is-a-happy-man-for-2025\/","title":{"rendered":"Why KTDA GCEO Mr. Wilson Muthaura Is a Happy Man for 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656-1024x682.jpg\" alt=\"\" class=\"wp-image-8149\" srcset=\"https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656-1024x682.jpg 1024w, https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656-300x200.jpg 300w, https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656-768x512.jpg 768w, https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656-1536x1023.jpg 1536w, https:\/\/kenyatopstories.co.ke\/wp-content\/uploads\/2025\/12\/1000516656.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>NAIROBI, Kenya \u2014 As 2025 ends, Mr. Wilson Muthaura, Group CEO of KTDA Holdings, reflects on a year of resilience, innovation, and strong progress in Kenya\u2019s tea sector. Despite climatic and global challenges, KTDA reinforced its position as a global leader in quality teas while boosting farmer earnings.<\/p>\n\n\n\n<p>Strong Market Performance<br>Auction absorption rose to 84%, up from 51% in 2024, while made-tea sales grew 10% to 319 million kilograms, despite a 12.1% dip in green leaf production. Teas from the East of Rift led in price, averaging $2.98\/kg.<\/p>\n\n\n\n<p>Digital Transformation<br>KTDA rolled out Electronic Weighing System (EWS) Phase II across 71 factories, installing 69 weighbridges. This improved efficiency, enhanced data accuracy, and empowered farmers with real-time insights.<\/p>\n\n\n\n<p>Quality, Value Addition, and Global Reach<br>Through STQIP, KTDA improved tea quality, particularly in West of Rift teas. The agency also promoted Kenyan teas at international platforms such as Osaka Expo 2025, helping farmers access premium markets.<\/p>\n\n\n\n<p>Awards and Recognition<br>KTDA won the Best Agro-processing Stand award at the Nairobi International Trade Fair, affirming its innovation, quality, and excellence.<\/p>\n\n\n\n<p>Resilience Amid Challenges<br>Despite production dips, global instability, and operational pressures, KTDA strengthened stakeholder engagement to address price-quality gaps, keeping farmers at the heart of its mission.<\/p>\n\n\n\n<p>\u201cOur work is about empowering farmers, elevating Kenyan tea globally, and turning challenges into opportunities,\u201d says Mr. Muthaura.<\/p>\n\n\n\n<p>With strong market performance, modernized operations, and a clear vision, Mr. Muthaura enters 2026 a happy and fulfilled man, confident in Kenyan tea\u2019s continued global success and the upliftment of farmers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya \u2014 As 2025 ends, Mr. Wilson Muthaura, Group CEO of KTDA Holdings, reflects&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8142","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=8142"}],"version-history":[{"count":2,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8142\/revisions"}],"predecessor-version":[{"id":8150,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8142\/revisions\/8150"}],"wp:attachment":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=8142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=8142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=8142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}