{"id":8442,"date":"2026-02-06T04:01:30","date_gmt":"2026-02-06T04:01:30","guid":{"rendered":"https:\/\/kenyatopstories.co.ke\/?p=8442"},"modified":"2026-02-06T04:01:31","modified_gmt":"2026-02-06T04:01:31","slug":"naivas-wraps-up-nationwide-kikwetu-campaign-hands-over-cars-and-motorbikes-to-shoppers","status":"publish","type":"post","link":"https:\/\/kenyatopstories.co.ke\/index.php\/2026\/02\/06\/naivas-wraps-up-nationwide-kikwetu-campaign-hands-over-cars-and-motorbikes-to-shoppers\/","title":{"rendered":"Naivas wraps up nationwide Kikwetu campaign, hands over cars and motorbikes to shoppers"},"content":{"rendered":"\n

Naivas wraps up nationwide Kikwetu campaign, hands over cars and motorbikes to shoppers<\/p>\n\n\n\n

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Naivas wraps up nationwide Kikwetu campaign, hands over cars and motorbikes to shoppers<\/p>\n\n\n\n

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Naivas Supermarket has concluded its nationwide Kikwetu consumer campaign, bringing to a close one of the retailer\u2019s largest customer reward programmes that saw shoppers win vehicles, motorbikes and household items.<\/p>\n\n\n\n

The 12-week campaign ended with a logbook handover ceremony at the retailer\u2019s head office, where final winners received ownership documents for brand-new cars and motorcycles.<\/p>\n\n\n\n

The promotion, which ran across all Naivas outlets countrywide, rewarded customers for shopping at the stores, with the retailer saying the initiative aimed to recognise loyalty while improving livelihoods.<\/p>\n\n\n\n

Naivas Chief Executive Officer Andreas von Paleske said the campaign reflected the retailer\u2019s journey from a small family store to a national brand.<\/p>\n\n\n\n

\u201cToday is not just the end of a campaign but a celebration of the journey we have taken together with our customers,\u201d he said.He noted that Naivas started as a small store in Nakuru built on trust and affordability, and has grown into one of Kenya\u2019s leading retail chains while maintaining strong community roots.<\/p>\n\n\n\n

Mr von Paleske said the name Kikwetu \u2014 a Swahili word meaning \u201cours\u201d \u2014 symbolises shared growth and collective success among Kenyans.<\/p>\n\n\n\n

\u201cThe campaign was designed to reflect the everyday spirit of Kenyans \u2014 the hard work, the sacrifices and the dreams people pursue daily,\u201d he said.<\/p>\n\n\n\n

Unlike seasonal promotions, the Kikwetu campaign focused on prizes with long-term value. During the campaign period, Naivas awarded six new cars, 45 motorcycles, electronics, home and kitchen appliances, school supplies, and food items including the retailer\u2019s popular mbuzi and chicken offers.<\/p>\n\n\n\n

Naivas Head of Marketing Florence Saronge said the campaign focused on practical rewards that directly support families.\u201cThis was about meaningful rewards. A motorbike can support a business or employment. A car can expand opportunities for a family. Electronics can improve access to information and services,\u201d she said.<\/p>\n\n\n\n

Some winners said the prizes would have a direct impact on their lives. One motorcycle winner said the reward would help improve their income and daily mobility.<\/p>\n\n\n\n

Throughout the campaign, Naivas said it maintained transparent draws and regular communication with customers to build trust.<\/p>\n\n\n\n

Mr von Paleske thanked customers for their continued loyalty to the brand.\u201cOur customers are at the centre of everything we do. Their support has helped us grow, and we remain committed to offering value, convenience and community-focused services,\u201d he said.Naivas said it will continue investing in customer-focused programmes as it expands its footprint across the country.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Naivas wraps up nationwide Kikwetu campaign, hands over cars and motorbikes to shoppers Naivas wraps…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8442","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=8442"}],"version-history":[{"count":1,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8442\/revisions"}],"predecessor-version":[{"id":8444,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8442\/revisions\/8444"}],"wp:attachment":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=8442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=8442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=8442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}