{"id":8659,"date":"2026-03-12T08:11:51","date_gmt":"2026-03-12T08:11:51","guid":{"rendered":"https:\/\/kenyatopstories.co.ke\/?p=8659"},"modified":"2026-03-12T08:11:52","modified_gmt":"2026-03-12T08:11:52","slug":"africa-is-no-longer-a-market-to-watch-its-a-market-to-build-with-industry-leaders-declare-at-landmark-forex-expo","status":"publish","type":"post","link":"https:\/\/kenyatopstories.co.ke\/index.php\/2026\/03\/12\/africa-is-no-longer-a-market-to-watch-its-a-market-to-build-with-industry-leaders-declare-at-landmark-forex-expo\/","title":{"rendered":"Africa is No Longer a Market to Watch &#8211; It&#8217;s a Market to Build With&#8221;: Industry Leaders Declare at Landmark Forex Expo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>The inaugural Africa Forex Trading Expo<br>2026 opened today at Sarit Expo Centre with a powerful declaration: Africa has arrived<br>as a force in global financial markets. Hundreds of forex traders, brokers, fintech<br>innovators, Payment Service Providers, and financial educators gathered for the first<br>day of the two-day event themed &#8220;Smart Money, Smart Africa; The Future of<br>Forex &amp; Digital Trading.&#8221;<br>&#8220;We are opening a gateway to the future of finance in Africa,&#8221; declared CPA Zack<br>Kiratu, Director of Azelia Expo Ltd, in his opening remarks. &#8220;Across this <br>continent, something extraordinary is happening. <\/p>\n\n\n\n<p>Millions of young, tech-savvy<br>Africans are entering the global financial markets. Fintech innovation is accelerating.<br>Digital payments are transforming economies, and a new generation of traders,<br>entrepreneurs and builders is stepping forward to shape the financial systems of<br>tomorrow.&#8221;<br>Kiratu set the tone for the expo with a bold assertion: &#8220;Africa is no longer just a<br>market to watch. Africa is a market to build with. Africa is a market to<br>invest in, and Africa is a market that will help define the future of global<br>finance.&#8221;<br>Mobile Trading: Africa&#8217;s Digital Leap<br>A central theme of Day One was mobile trading&#8217;s transformative potential for Africa.<br>Panelists in the &#8220;Mobile Trading &amp; Africa&#8217;s Digital Leap&#8221; session explored how<br>smartphone penetration is democratizing access to global markets.<br>&#8220;The most amazing thing about trading is that we all have equal opportunities and you<br>can do it from anywhere,&#8221; said panelist Ali, highlighting the accessibility that mobile<br>platforms offer African traders.<br>Kiratu reinforced this view: &#8220;The future is in mobile trading.&#8221;<br>However, Sheila, speaking on mobile payments infrastructure, offered a critical reality<br>check: &#8220;You can build the best trading app in the whole world. But if your users are<br>having a challenge to access their money or make deposits or refund their wallets, then it is of no use.&#8221; Her comments underscored the vital role Payment Service Providers playin enabling seamless trading experiences across the continent.Designing for Real Human BehaviourThe day&#8217;s keynote address came from Joao Campos of Empire FX, who sharedinsights from building EFX Lite, the company&#8217;s retail trading platform. Hispresentation, titled &#8220;Designing Trading for Real Behaviour,&#8221; challenged conventionalthinking about trader education.&#8221;People don&#8217;t make decisions rationally. They respond to design,&#8221; Campos told theaudience, explaining that &#8220;systems are designed to stay ahead.&#8221; His remarksemphasized the responsibility platforms have in building interfaces that encouragedisciplined trading rather than impulsive behaviour.Understanding Currency Markets: The Carry Trade and Interest RateDynamicsThe session on &#8220;Monetary Policy Shifts and Their Cross-Border Impact onCurrency Markets&#8221; provided traders with crucial insights into macroeconomic forcesdriving forex movements.&#8221;When interest rates increase, it usually means that there&#8217;s higher returns. Andnormally when there&#8217;s higher returns, money tends to flow where there&#8217;s higherreturns. So this movement is what is one of the main drivers of the currency markets,&#8221;explained Christine, breaking down complex monetary policy concepts for retailtraders.Nick added: &#8220;The key thing is higher returns and safer yields, and as well assomething we call carry trade.&#8221; The session equipped attendees with frameworks forunderstanding how central bank decisions in major economies ripple through to Africancurrency pairs.Crypto, Forex and Stablecoins: Convergence, Not CompetitionOne of the most anticipated sessions explored the intersection of traditional forex andthe emerging crypto ecosystem. The panel on &#8220;Crypto, Forex &amp; Stablecoins:Competition or Convergence?&#8221; delivered a clear verdict: the future lies inintegration.&#8221;You&#8217;ll find that everyone has a stable token, and it is integrated in all trade aspects. Sothen the inflation will go lower, because you&#8217;re no longer now operating locally. It&#8217;salready standardized and global,&#8221; said Vincent, pointing to stablecoins as a bridgebetween traditional and decentralized finance.Joseph brought a user-centric perspective: &#8220;In 10 years, or even right now, users don&#8217;tcare about the technology that is being under it. What they care is, if I&#8217;m sendingmoney to Nigeria, this money is sent instantly.&#8221;<\/p>\n\n\n\n<p>it is of no use.&#8221; Her comments underscored the vital role Payment Service Providers play<br>in enabling seamless trading experiences across the continent.<br>Designing for Real Human Behaviour<br>The day&#8217;s keynote address came from Joao Campos of Empire FX, who shared<br>insights from building EFX Lite, the company&#8217;s retail trading platform. <\/p>\n\n\n\n<p>His presentation, titled &#8220;Designing Trading for Real Behaviour,&#8221; challenged conventional<br>thinking about trader education.<br>&#8220;People don&#8217;t make decisions rationally. They respond to design,&#8221; Campos told the<br>audience, explaining that &#8220;systems are designed to stay ahead.&#8221; His remarks<br>emphasized the responsibility platforms have in building interfaces that encourage<br>disciplined trading rather than impulsive behaviour.<br>Understanding Currency Markets: The Carry Trade and Interest Rate Dynamics<br>The session on &#8220;Monetary Policy Shifts and Their Cross-Border Impact on<br>Currency Markets&#8221; provided traders with crucial insights into macroeconomic forces<br>driving forex movements.<br>&#8220;When interest rates increase, it usually means that there&#8217;s higher returns. And<br>normally when there&#8217;s higher returns, money tends to flow where there&#8217;s higher<br>returns. So this movement is what is one of the main drivers of the currency markets,&#8221;<br>explained Christine, breaking down complex monetary policy concepts for retail<br>traders.<br>Nick added: &#8220;The key thing is higher returns and safer yields, and as well as<br>something we call carry trade.&#8221; The session equipped attendees with frameworks for<br>understanding how central bank decisions in major economies ripple through to African<br>currency pairs.<br>Crypto, Forex and Stablecoins: Convergence, Not Competition<br>One of the most anticipated sessions explored the intersection of traditional forex and<br>the emerging crypto ecosystem. The panel on &#8220;Crypto, Forex &amp; Stablecoins:<br>Competition or Convergence?&#8221; delivered a clear verdict: the future lies in<br>integration.<br>&#8220;You&#8217;ll find that everyone has a stable token, and it is integrated in all trade aspects. So<br>then the inflation will go lower, because you&#8217;re no longer now operating locally. It&#8217;s<br>already standardized and global,&#8221; said Vincent, pointing to stablecoins as a bridge<br>between traditional and decentralized finance.<br>Joseph brought a user-centric perspective: &#8220;In 10 years, or even right now, users don&#8217;t<br>care about the technology that is being under it. What they care is, if I&#8217;m sending<br>money to Nigeria, this money is sent instantly.&#8221;<\/p>\n\n\n\n<p>Seth outlined the path forward for traditional forex players: &#8220;We don&#8217;t want to say that<br>Forex will leave what they&#8217;re doing currently to come to crypto, to come to blockchain,<br>but their systems should be working on chain. Our systems in the FX space can be done<br>on chain, in the blockchain. Because that is the new innovation that is happening.&#8221;<br>He emphasized: &#8220;Both of them can be different, but what brings us together<br>is the stablecoins.&#8221;<\/p>\n\n\n\n<p><br>Practical Skills: Masterclasses and Workshops<br>Beyond the panel discussions, Day One featured intensive practical sessions. <\/p>\n\n\n\n<p>Empire FX delivered a masterclass on &#8220;Click, Copy, Trade? How to Use Copy Trading the Right<br>Way &#8211; Not a Shortcut,&#8221; addressing the growing popularity &#8211; and pitfalls &#8211; of social<br>trading platforms.<br>Xelans Markets led a session on &#8220;Scaling as a Forex Entrepreneur,&#8221; providing<br>roadmaps for traders looking to build sustainable trading businesses.<br>The day also saw panels on &#8220;The Rise of AI in Forex Trading&#8221;, exploring how<br>artificial intelligence and machine learning are reshaping trading strategies. Workshops<br>on broker selection and professional accreditation drew significant attendance from<br>traders seeking to professionalize their practice.<br>An exclusive Executive Session &#8211; &#8220;The Forex Room: Decision Frameworks for<br>Institutional FX Governance&#8221; &#8211; brought together institutional players and<br>regulators for high-level discussions on market structure and oversight.<br>Gala Dinner Caps Day One<br>Day One concluded with an invitation-only Gala Dinner hosted by Main Sponsor<br>Empire FX, attended by 250 industry leaders, sponsors, and VIP guests. The evening<br>provided networking opportunities and set the stage for Day Two&#8217;s continued<br>programming.<\/p>\n\n\n\n<p><br>Day Two Preview<\/p>\n\n\n\n<p><br>The expo continues tomorrow (March 11) with sessions including &#8220;From Guesswork to<br>Strategy: How Beginners Can Build a Trading System,&#8221; &#8220;Women Shaping the Forex,<br>Crypto &amp; Fintech Industry,&#8221; and &#8220;Trading Rails of Africa: The Fintech &amp; PSP<br>Infrastructure Powering FX Payments.&#8221; iQuoto will lead a masterclass on risk<br>management strategies for retail traders.<br>Reflecting on the day&#8217;s success, Kiratu told journalists: &#8220;The conversations that<br>begin here at Africa Forex Trading Expo have the power to influence the<br>next chapter of forex and fintech across Africa.&#8221;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The inaugural Africa Forex Trading Expo2026 opened today at Sarit Expo Centre with a powerful&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8659","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=8659"}],"version-history":[{"count":1,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8659\/revisions"}],"predecessor-version":[{"id":8660,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/8659\/revisions\/8660"}],"wp:attachment":[{"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=8659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=8659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenyatopstories.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=8659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}