By Tum David
The Naivas Supermarket brought a shinning hope to the needy families in the informal settlement when they partnered with Food Banking Kenya and supported them with relief food during this year’s World Good Day celebrations.
Naivas, a recognized superbrand, teamed up with Food Banking Kenya, a local registered NGO to support families facing food insecurity. This year’s theme, ” Right to Food for Better Life and Better Future”, resonates deeply with the Retail Chain as it seeks to uplift the local community and ensure that no one goes hungry.
Today, the aim is to reach 800 households from Korigocho, providing essential food items to an estimated 4,000 individuals. This initiative underscores the belief that everyone has something to give, and that even small acts of kindness can significantly impact those around us.
” Buying and selling are the core of any retail business, but at Naivas we recognize our responsibility to give back to the community”, remarked Andreas Von Peleske, the Chief of Strategy at Naivas Supermarket.
He added: ” While we may not be able to solve the world’s challenges, we can certainly do our part, and therefore this partnership is just the beginning our commitment to reducing food waste and loss.”
The donation will include essential fry good items such as bread, flour, and milk. Looking ahead, Naivas plans to expand its involvement in proactive initiatives aimed at minimizing good waste and supporting sustainable food systems in Kenya.
” We are grateful for this partnership with Naivas, which reflects our shared commitment to fighting hunger and promoting food security. Together we can make a meaningful difference in the lives of many families,” said Moses Nyoro, the Business Development Director, Food Banking Kenya.
Naivas Supermarket encourages everyone to join in this effort, reminding the community that collective action can lead to significant change. As we observe World Food Day, let’s am remember the power of generosity and the importance of supporting those in need.
Good Banking is a registered NGO focused on alleviating and promoting food security access Kenya through partnerships and community engagement and they work together tirelessly to support families in need and reduce food waste.