By John Kariuki
The Kenya Tobacco and Nicotine Control (KTNTC) Tobacco Control and Health Promotion Alliance has kicked off 2025 with a renewed commitment to strengthening anti-tobacco advocacy, reflecting on past achievements, and strategizing for emerging challenges in the fight against tobacco and nicotine addiction.
During a strategy session held earlier this year, KTNTC reviewed its milestones in tobacco control and mapped out new approaches to address the rising threats posed by nicotine products, including vapes and nicotine pouches. The alliance reaffirmed its dedication to pushing for stronger taxation measures and policies that will protect Kenyans from the harmful effects of tobacco and nicotine consumption.
A key focus of the discussions was the need for increased taxation on vapes and nicotine pouches to curb their growing popularity, especially among the youth. KTNTC emphasized that higher taxes on these products would make them less accessible, reducing consumption rates and mitigating health risks associated with nicotine addiction.
“We must remain vigilant and proactive in addressing the evolving landscape of tobacco and nicotine consumption. Strengthening taxation and regulatory frameworks is crucial in safeguarding public health and preventing a new generation from falling into nicotine addiction,” KTNTC representatives stated.
The alliance also called for increased collaboration between government agencies, policymakers, and public health stakeholders to ensure the effective implementation of tobacco control measures. Advocacy efforts will focus on raising awareness about the dangers of nicotine products, pushing for stricter regulations, and ensuring that Kenya remains committed to global tobacco control goals.
As KTNTC embarks on its 2025 agenda, its efforts will continue to shape policies that prioritize public health and reinforce Kenya’s leadership in tobacco control within the region.