By John Waithaka
The financial services industry in Kenya has witnessed rapid growth in recent years, fueled by technological advancements and the increasing demand for accessible credit solutions. This transformation has given rise to numerous lending companies offering tailored products to meet the diverse needs of individuals and businesses across the country.
A recent study by Kenyatrack, a leading research firm, has spotlighted Jijenge Credit Limited as Kenya’s most preferred credit-only microfinance institution, earning an impressive 79% approval rating. The research aimed to analyze consumer preferences, delving into the key factors influencing borrowers’ choices of lending institutions. These factors include loan accessibility, competitive interest rates, customer service quality, institutional reputation, and the ease of using digital lending platforms.
Jijenge Credit’s top-ranking status can be attributed to its exceptional service delivery, particularly its ability to disburse loans in under one hour—an unparalleled convenience in Kenya’s financial landscape. This efficiency has made Jijenge a trusted and reliable option for borrowers seeking quick financial solutions.
As the financial sector continues to evolve, companies like Jijenge Credit set the benchmark for innovation and customer satisfaction, further driving the industry’s growth and accessibility.