By John Kariuki
The Kenya Yearbook Editorial Board (KYEB), led by CEO Lilian Kimeto, is making waves at the Public Relations Society of Kenya (PRSK) Annual Summit 2024. Themed “Elevating PR Counsel in a Disrupted World,” the summit is drawing attention to the evolving landscape of public relations, where effective counsel is more crucial than ever.
On Day 2 of the summit, Ms. Kimeto participated in a high-level panel discussion alongside other prominent CEOs. The conversation centered around how KYEB has effectively positioned itself to remain at the forefront of the media and public relations industry. A key highlight of the discussion was the board’s strategic use of the 3 Vs – Value, Visibility, and Viability – which Ms. Kimeto emphasized as fundamental pillars driving KYEB’s success.
These three elements have allowed the Kenya Yearbook to maintain its relevance in an ever-changing market. Value, according to Kimeto, is about offering meaningful content that resonates with audiences. Visibility ensures that KYEB remains in the public eye, influencing key discussions and shaping the narrative in the media space. Finally, Viability focuses on ensuring that the editorial board remains financially sustainable and adaptable to emerging trends in digital media and public relations.
The discussion shed light on the importance of staying relevant and agile in a world increasingly shaped by technology and global shifts. Through their strategic positioning, KYEB is not only navigating but thriving in the disrupted media landscape, offering valuable insights to PR professionals across the country.
As the summit continues, the Kenya Yearbook Editorial Board remains committed to its role in shaping the future of public relations and media in Kenya. Their innovative approach serves as a model for other organizations seeking to excel in a disrupted world.