By John Kariuki
Nairobi, Kenya – Tourism and Wildlife Cabinet Secretary Rebecca Miano has reaffirmed the Ministry of Tourism and Wildlife’s dedication to achieving seven Key Result Areas (KRAs) as the sector enters a new year. Speaking during a Heads of Department meeting with the Kenya Wildlife Service (KWS), Miano emphasized the importance of taking stock of progress and realigning strategies to ensure effective execution of the ministry’s mandate.
The Ministry’s Key Result Areas focus on strengthening policy, legal, and institutional frameworks to enhance governance structures. They include promoting capacity development, research, and innovations to foster skills enhancement and new solutions in the industry. Resource mobilization and investment remain central to attracting funding and sustainable growth, alongside the development, diversification, marketing, and promotion of unique tourism products to elevate Kenya’s global appeal.
Other critical areas include safeguarding ecosystem integrity and fostering human-wildlife coexistence to maintain ecological balance. Addressing climate change and adapting to emerging challenges is also a priority, as is ensuring access to and the sustainable use of tourism and wildlife resources.
Joined by Principal Secretary Alfred Museiya, Miano expressed the ministry’s resolve to champion these priorities. “As we begin the year, taking stock of our progress and realigning our execution strategies is key. These areas are vital in driving the sustainable growth of Kenya’s tourism and wildlife sectors,” she said.
The meeting brought together key stakeholders from KWS and other departments to appraise the ministry’s plans and ensure coordinated efforts in delivering on its mandate.
The Ministry of Tourism and Wildlife remains committed to positioning Kenya as a global leader in sustainable tourism while safeguarding its rich biodiversity for future generations.