By John Kariuki
Tourism and Wildlife Cabinet Secretary Rebecca Miano EGH has reaffirmed the government’s commitment to strengthening collaboration with the media, recognizing its pivotal role in bridging the gap between the government and its citizens.
Speaking during a meeting with the Media Council of Kenya (MCK) led by CEO David Omwoyo, CS Miano emphasized that the media serves as a vital conduit for ensuring government policies remain responsive to the needs of the people. She highlighted that effective communication not only fosters trust but also enhances public confidence in government institutions responsible for delivering essential services.
“We recognize the vital role played by the media in connecting the government with its citizens. This is the surest way of ensuring that government policies remain responsive to the needs of the service recipients. In turn, that reinforces trust while building confidence in public institutions charged with the responsibility of delivering services to the citizens,” stated CS Miano.
She further assured that the Ministry of Tourism and Wildlife will continue working closely with the media fraternity to keep the public informed about ongoing and upcoming government projects and programs.
“To cement this partnership, today I hosted the Media Council of Kenya, led by CEO David Omwoyo, to deliberate on ways of enhancing collaboration between us. I’m glad that the Media Council has committed to working closely with our Ministry for the benefit of our people,” she added.
The meeting marks a significant step in fostering a transparent and accountable government, where media engagement plays a crucial role in policy dissemination, public participation, and national development. The collaboration between the Ministry and MCK is expected to enhance accurate and timely reporting of government initiatives, ensuring that Kenyans remain well-informed about the progress of key programs in the tourism and wildlife sectors.
This partnership underscores the importance of a free and responsible media in nation-building, reinforcing the government’s dedication to open communication and public service delivery.