By John Kariuki
The tea industry thrives on the resilience, dedication, and hard work of women—a fact that Wilson Muthaura, Group Chief Executive Officer of KTDA Holdings, passionately recognizes. As the world marks International Women’s Day 2025, Muthaura has taken a moment to celebrate and honor the invaluable contributions of women, particularly in the tea sector.
With women providing an astounding 60% of the total labor in the tea industry, their role is undeniable and irreplaceable. Muthaura emphasized that their efforts should never be underestimated, acknowledging that the success of the industry—and indeed the nation’s economy—rests on their unwavering commitment.
“The backbone of the tea sector is built on the strength and perseverance of women,” he remarked, calling for greater recognition, support, and empowerment of female workers. Under his leadership, KTDA Holdings remains steadfast in advocating for equity, better working conditions, and opportunities that uplift women across the tea value chain.
Muthaura’s commitment to championing gender equality extends beyond words. His leadership at KTDA Holdings has seen initiatives that empower women, ensuring they have access to resources, leadership roles, and fair economic opportunities in the tea industry.
As the world comes together to celebrate International Women’s Day, Muthaura calls upon all stakeholders to accelerate action toward a more inclusive and equitable future. His message is clear: recognizing, valuing, and investing in women is not just the right thing to do—it is essential for sustainable growth and prosperity.