WAMA International has once again unveiled a new store at Westgate Mall. It was a grand opening with an amazing celebration ceremony. DJ’s were also involved so that it was a whole entertainment event. Local culture was also involved to give it a local touch. This marks a major milestone for WAMA International Group. The company already operates over 30 stores across the region.
WAMA International has launched the first adidas Originals store in Kenya. The store opened on April 4th at Westgate Mall in Nairobi. Adidas Originals is a lifestyle division of the global sportswear brand adidas. It features trendy footwear, apparel, and accessories.
Brett Burgess, Senior Director Africa Export, EM South, praised the partnership with WAMA. He emphasized adidas’ commitment to Africa. WAMA’s Head of Retail, Ismael Elmahdy, said the launch was a proud moment for the company and region.
Located on the first floor of Westgate Mall, the new store is part of a bigger retail expansion across East Africa.
With more stores expected across the region, WAMA International’s expansion signals a bright future for global retail in East Africa. Customers can look forward to more immersive shopping experiences, bold designs, and stronger brand engagement in the coming months.