Leading Danish fashion house Jack &Jones and Vero Moda launched their first store in Sub-Saharan Africa located in Sarit in Westlands, Nairobi, Kenya over the weekend.
Jack & Jones and Vero Moda have been brought to Kenya by MB Collection and RAMA Group. The stores are a one-stop-shop for fashion-conscious consumers and style enthusiasts in the city. Each brand has its own designated space, with contemporary womenswear brand – Vero Moda situated at the front of the store.
Jack & Jones is known for its jeans, urban streetwear clothing and premium leather goods since forming more than 25 years ago. It has a fantastic reputation for high quality trendsetting menswear and covers the full range from urban sportswear, casual classics, neat suits, accessories and footwear, ideal for every occasion.
Vero Moda is one of the most recognizable high-street European fashion brands and is a high quality clothing line with the latest looks at just the right price. Since its commencement, Vero Moda has become synonymous with contemporary fashion and designs, which women across the world desire.
“The opening of Jack & Jones and Vero Moda is a significant step our expansion strategy, strengthening RAMA Group’s foothold in key fashion hubs in Kenya.” Says
Abdullah Muhhamed the Marketing Manager of RAMA Group.
The new store launched Jack & Jones and Vero Moda’s spring/summer 2025
collection which features a mixture of breezy silhouettes and more structured tailoring with both daywear and evening wear available. With the SS’25 collection, both brands continue to push the boundaries of design, offering versatile and trend-forward styles for the modern client. The store is more than just a retail space – it is a destination where fashion, innovation and experience come together.