LG Electronics (LG), in partnership with its main distribution partner in Kenya, Opalnet Ltd, has today officially opened its sixth Brandshop in Kenya at the Selelo Mall in Kitengela, cementing its position as a trusted provider of premium electronics and home appliances in one of the country’s most dynamic urban growth centres.

The new store arrives at a time when Kitengela, a town in Kajiado County, is undergoing remarkable transformation. Over the past 15 years, the town’s population has grown more than 268%, from about 57,000 in 2009 to 210,000^[1] currently, driven by its proximity to Nairobi, affordable land, and rapid infrastructure development.

Located just 30 kilometres from the country’s capital, Nairobi, Kitengela has become a magnet for middle-class families, young professionals, and entrepreneurs seeking modern housing, better amenities, and strong transport links. County-wide, Kajiado’s population is projected to surpass 1.32 million in 2025^[2], highlighting the region’s significance as a retail and business hub.

For LG and Opalnet, this demographic surge makes Kitengela a strategic location for expanding their physical retail footprint. This is especially because despite the growth of e-commerce, Kenyans continue to favour brick-and-mortar outlets for electronics and appliances, drawn by the ability to see, touch, and test products before making high-value purchases^[3]. Physical stores also offer immediate service, trusted after-sales support, and the reassurance of product authenticity, critical factors in a market where quality and reliability drive buying decisions. For LG, a brand that commands about 80% of Kenya’s electronics market, physical outlets are a vital component of its sales strategy, with nearly 75% of its product sales happening in-store. The company expects to open 10 new brandshops across the country over the next 5 years.

The Kitengela Brandshop will showcase LG’s full range of premium products, including its latest televisions, Audio, Portable speakers, refrigerators, washing machines, microwaves, built in appliance and air solutions, all under one roof. It is designed to deliver an immersive shopping experience, combining modern display layouts with knowledgeable staff ready to offer personalised guidance.

“The LG/Opalnet Brandshop in Kitengela, brings our innovative, energy-efficient products closer to a fast-growing customer base. We are committed to ensuring that every household in Kitengela and

its environs can enjoy the perfect blend Life’s Good through AI innovation, efficiency, and reliable after-sales service for years to come,” said Donghun Lee, President of LG Electronics East Africa.

Opalnet’s Managing Director, Rakesh Singh, added: “Our mission has always been to bring quality electronics closer to home, and Kitengela is the perfect location. Together with LG, we aim to offer not only premium products but also exceptional service and memorable shopping experiences.”

The launch comes against a backdrop of steady market expansion. Kenya’s household appliance sector is projected to grow at a compound annual rate of 5.84% between 2025 and 2030^[4], while television sales are expected to reach nearly 980,000 units by 2029^[5].

For Kitengela, the new LG/Opalnet Brandshop is poised to serve as both a retail anchor and a community hub, while reaffirming the belief that in a market where personal service, authenticity, and trust matter, physical retail remains essential.