SasaPay Advances Digital Payment Solutions Under Stephen Kaguchia’s Leadership

SasaPay is expanding access to integrated digital payment solutions for individuals, entrepreneurs, merchants and businesses, positioning itself as part of Kenya’s growing financial technology sector under the leadership of Managing Director Stephen Kaguchia.

The platform provides a range of payment services designed to simplify transactions, improve business efficiency and support the growing demand for convenient digital financial services.

SasaPay is a product of Viewtech Limited, a Kenyan financial technology company authorised by the Central Bank of Kenya to provide payment services. Its ecosystem brings together different payment options, enabling users to send and receive money, collect payments and facilitate business transactions through supported channels.

The platform serves various segments of the economy through Customer-to-Business (C2B), Business-to-Customer (B2C), Business-to-Business (B2B) and Person-to-Person (P2P) payment services.

Through C2B solutions, businesses can receive payments from customers using supported Paybill and Till numbers. B2C services facilitate payments from businesses to customers and other beneficiaries, while B2B solutions enable enterprises to transfer money to other businesses.

The P2P service allows individuals to send money to other users through supported identifiers, including mobile numbers and aliases. SasaPay also offers merchant payment solutions and agency services that support cash deposits and withdrawals, subject to applicable service arrangements.

By integrating these different payment channels into one ecosystem, the platform seeks to make transactions more convenient for users while helping businesses manage their financial operations.

Under Kaguchia’s leadership, SasaPay’s focus on integrated payment services comes at a time when enterprises are increasingly embracing technology to improve customer experiences, streamline operations and respond to changing consumer preferences.

Small and medium-sized enterprises, in particular, require reliable payment systems to receive customer payments, settle supplier obligations and manage transactions efficiently. Digital payment platforms can help simplify these processes by providing businesses with multiple options for handling financial transactions.

SasaPay also supports business integration through application programming interfaces (APIs), allowing enterprises to incorporate payment capabilities into their digital systems. This can help organisations streamline payment processes, facilitate collections and disbursements, and connect their operations with supported financial channels.

For merchants, convenient payment options can improve the purchasing experience by giving customers different ways to complete transactions. Businesses handling payments across multiple relationships can also benefit from systems that bring various transaction functions into a connected environment.

The platform’s services reflect the wider transformation taking place in Kenya’s financial services industry, where mobile money, banking and digital payment technologies increasingly support everyday commerce.

As more businesses adopt digital tools, payment infrastructure has become an important component of commercial operations. Efficient payment systems can help organisations manage transactions, serve customers and adapt to an economy in which convenience and accessibility are increasingly valued.

SasaPay’s model targets a broad customer base, from individuals transferring money to merchants collecting payments and enterprises managing transactions with suppliers and customers.