MR CHARLES KIMARI
DIRECTOR OF MOBILE EXPERIENCE SAMSUNG EAST AFRICA
BY NJOKI KARANJA
Samsung Electronics Co., Ltd. has announced its fifth generation of Galaxy foldables: Galaxy Z Flip5 and Galaxy Z Fold5. The launch event took place at Shamba Café in Nairobi and was attended by tech enthusiasts from the East African region. The smartphone manufacturer also announced a tree-planting initiative that is guided by the Samsung global environment strategy. During the launch event Samsung Electronics East Africa planted an estimated 10,000 trees that were distributed in the Ngong Hills area by air.
The Galaxy Z Flip5 and Z Fold5 form factors offer unique experiences for every user with sleek and compact designs, countless customisation options, and powerful performance. The new Flex Hinge makes the foldable experience possible, while offering an aesthetically balanced and solid design. These remarkable foldable devices unlock extraordinary camera capabilities such as FlexCam to take photos from creative angles. With strong performance and an optimised battery powered by the latest processor, the Samsung Galaxy Z series transforms what is possible with a smartphone – open or closed.
“Samsung is revolutionising the mobile industry with foldables by setting the standard and continually refining the experience,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Every day, more people choose our foldables because they offer an experience people want that they can’t get on any other device. Galaxy Z Flip5 and Galaxy Z Fold5 are the latest devices that prove our commitment to meeting the needs of our customers through innovative technology.”
Samsung’s heritage of innovation and dedication to the foldables category has created incredibly versatile devices available. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimised the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users.
Furthermore, both Galaxy Z Flip5 and Galaxy Z Fold5 are carefully designed to meet durability expectations. The main screen is equipped with a shock dispersion layer and a redesigned back for a more solid display. Along with IPX8 support, Armor Aluminum frames, and Corning® Gorilla® Glass Victus®2 applied to both the Flex Window and back cover, Galaxy Z Flip5 and Galaxy Z Fold5 provide the protection consumers expect, enhanced further by Flex Hinge. This new integrated hinge module features a dual rail structure, diffusing external impacts.
Galaxy Z Flip5: The ultimate pocketable self-expression tool without compromise. The Galaxy Z Flip5 delivers a stylish, unique foldable experience from a pocket-sized device built for self-expression.
The new Flex Window, now 3.78 times larger than the previous generation, offers a wide range of existing and new capabilities. It provides more customisation options, including informative and graphical clocks that can match the face design of a user’s Galaxy Watch6 series, as well as stylish frames. In addition, Galaxy Z Flip5’s new Flipsuit Case provides device protection with a changeable NFC card, so users can match their Flex Window design and case design for even more personalisation options.
Closed, the Galaxy Z Flip5 offers more usability than ever before. From the Flex Window, quickly and effortlessly access useful information. With Widgets, users can check the weather, control music playback and listen to their favorite music with Media Controller, or catch up on the latest global stock market updates with the Google Finance widget. Simply view all Widgets at a glance and switch between them instantly with a pinch of the screen to activate Multi Widget View. Plus, easily check notifications and access Quick Settings for Wi-Fi or Bluetooth. Without ever opening the device, browse through call history to return missed calls, and reply to texts on-the-go using Quick Reply with a full QWERTY keyboard and visibility of chat history.
With its unparalleled design and form factor, Galaxy Z Flip5 also offers the most versatile camera experience on a Samsung Galaxy smartphone. Take high-quality selfies with the rear camera thanks to the larger Flex Window. Users can capture stunning hands-free photos from creative angles with FlexCam. It’s quick and simple to view and edit shots in Flex Mode too. Users can review, adjust the color tone, or delete images easily with the Quick View in the Flex Window. When taking a photo of a friend, Dual Preview lets them see themselves in the Flex Window so they can make adjustments in real-time for the perfect shot. Users can get a smooth shot on the go with camera-stabilizing Super Steady, while Auto Framing ensures that no one is left out.
The Galaxy Z Flip5 adds AI solution improvements to the powerful camera experience, bringing every photo to life. Get creative, even in low light, with improved Nightography capabilities that optimize photos and videos in ambient lighting conditions. The AI-powered image signal processing (ISP) algorithm corrects any visual noise that typically spoils low-light images while enhancing details and color tone. Even from a distance, photos are clearer with the digital 10X zoom.
Galaxy Z Fold5: The ultimate productivity powerhouse with a large screen Offering an immersive, large screen and a long-lasting battery in the thinnest, lightest Fold yet , Galaxy Z Fold5 is easy to take anywhere, while delivering the most powerful performance in the Galaxy Z series.
The Galaxy Z Folds’ robust, big screen experience, has evolved from Multi Window and App Continuity to a wide range of features including Taskbar , drag and drop, and optimization of third-party apps. S Pen Fold Edition introduced in the third generation Fold in 2021, has also been fine-tuned to deliver a superior writing experience on Galaxy Z Fold5. These features and tools come together to deliver powerful productivity on a large screen and enable users to complete important tasks from anywhere.
The improved Taskbar enables dynamic productivity by allowing users to quickly switch between frequently used apps. Now up to four recent apps are at the ready for more efficient working. Newly enhanced two-handed drag and drop can also ramp up productivity when moving content between apps and screens. Simply touch and hold an image in Samsung Gallery with one finger and use another finger to open the Samsung Notes app to drag-and-drop the image. With hidden pop-up , an app can continue running in the background, allowing users to watch video content in full screen and chat with friends in a floating pop-up on the side of the screen.
The new slimmer and more compact S Pen Fold Edition makes real-time annotating and ideation easy while being able to fit more comfortably in the pocket. The Slim S Pen Case is nearly the same thickness as a regular case for the Fold and available in a variety of styles and colors so users can carry their S Pens in style.
Helping users do more on the go, the 7.6-inch Main Screen provides expansive and uninterrupted viewing so users can enjoy their favorite movie in portrait or landscape. Plus, peak brightness has increased by more than 30%, up to 1750 nits , for an optimal viewing experience outdoors even under bright sunlight.
Providing users with an immersive gaming experience on the largest Galaxy smartphone screen, the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy enhances graphics and uses AI to enable dynamic gaming and multi-game functionality. The Galaxy Z Fold5 can comfortably handle marathon gaming sessions with its advanced cooling system that dissipates heat more intelligently for less lag and no drop in performance.
Delivering a positive impact for the planet :
Samsung continues to demonstrate progress toward the company’s environmental vision and accelerate actions that help achieve its goals, including reaching net zero carbon emissions by the end of 2030 for the Device experience Division.
The Galaxy Z Flip5 and Fold5 feature a wider variety of recycled materials than their previous generations, including pre-consumer recycled glass and aluminum and post-consumer recycled plastics, sourced from discarded fishing nets, water barrels and PET bottles. Even the paper used for their packaging box is made using 100 percent recycled material . These innovations have also been purposefully designed for optimized longevity. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.
The Galaxy Z Flip5 and Galaxy Z Fold5 will be available for pre-order in select markets from July 26, with general availability starting August 11th.Galaxy Z Flip5 lets users express themselves with colors including Mint, Graphite, Cream, and Lavender , as well as a range of accessories .
Galaxy Z Fold5 is available in Icy Blue, Phantom Black, and Cream , along with a variety of cases that offer practicality and style including a Slim S Pen Case, Clear Gadget Case, Eco-Leather Case, and a Standing Case with Strap .Samsung is committed to giving customers peace of mind with Samsung Care+, a support service for accidental screen damage. Customers can register within 30 days of purchasing their Galaxy Flip5|Fold5 and enjoy 1 free screen repair within a 12-month period.