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Reckitt Kenya, Sirikwa Classic World Cross Country tour signs MOU

Dr. James Mokoro, regulatory affairs Manager Reckitt, in the middle during the MOU signing Ceremony for the Sirikwa classic, World Cross County tour in Nairobi today.

By Benard Mulwa

An-Antiseptic Company Reckitt, famously known as Dettol, has today singed an MOU with Athletics Kenya to support the Sirikwa Classic World Cross tour.

Dettol is thrilled to be part of this partnership that will contribute to the success of the upcoming Sirikwa Classic, World Cross Country tour on 3rd, February 2024 at the historic Lobo village in the heart of Uasin Gishu County, Kapseret Constituency.

Reckitt Company, according to the regulatory affairs Manager Dr. James Mokoro, inked a deal to support this event by giving Ksh 2.6 million and Dettol products to the athletes and majority of attending enthusiasts who will the opportunity to experience Dettol Cool, a trusted germ protection soap infused with a burst of refreshing menthol  for protection and freshness.

In a press conference today, Sirikwa Classic race Director, Mr. Barnaba Korir said Athletics Kenya and Reckitt will officially launch this event tomorrow in Uasin Gishu County adding that this event will attract top athletes from Kenya, Somalia, Ethiopia, Ghana, Germany, Britain, and USA.  

The Kenyan government has already demonstrated its dedication to identify and nurturing talents across the country through initiatives such as Talanta Hella, this initiative seeks to identify and foster exception individuals while also providing opportunity for them to monetize their abilities.

This partnership serves as a clear testament to Dettol’s commitment and active role in supporting young sportsmen and women on their journey to success in the years to come.

In his speech to the press today, Dr. James Mokoro, regulatory affairs Manager Reckitt, said, “don’t let hot weather ruin your day, Dettol Cool soap offers triple benefits providing protection against 99.9% of disease-causing germs, delivering up to five degrees of cooling sensation and ensuring protection against body odour” adding that it’s a product designed for instant freshness after various activities, including dancing sports, workouts and farming.  

“At Dettol, we recognize the significance of maintaining good hygiene practices, particularly during these challenging times, our mission is to assist our customers in safeguarding themselves and their loved ones from harmful germs and bacteria, we are dedicated to providing the highest quality products that effectively cater to their needs” adding that, with the introduction of Dettol 5 degree temperature Cool, Dettol has once again reinforced their commitment to protect consumers, promote good hygiene practice and inspire Kenyans to lead healthier lives, while keeping them cool and refreshed all day.               

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