Naivas brand and the Visa brand in strategic partnership for Loyalty Cards.
Visa, a world leader in digital payments, and Naivas Supermarket, Kenya’slargest retailer,
have announced a strategic partnership to develop a co-branded loyalty card. This innovative collaboration aims to
enhance the shopping experience for Naivas customers by providing value-added benefits and rewards.
The co-branded loyalty card, a first-of-its-kind in the Kenyan retail sector, will combine the convenience and security of
Visa’s digital payment solutions with the benefits of Naivas’ customer loyalty program. The cardholders will have the
opportunity to earn loyalty points for every purchase made at Naivas Supermarket and other participating Naivas
partners, which can be redeemed for future discounts and special offers.
“The loyalty program which we have aptly dubbed as the Reward Card, is our way of appreciating our customers and
telling them asante for choosing us. Our mission is to provide an affordable world class shopping experience to our
customers, and we are always looking for ways to further enhance the customer offer. This partnership provides us with
an opportunity to do that, and customers will be able to use this card with the fact one can now use this card to shop
in millions of locations worldwide, it does not get any more global than that.,” said Andreas von Paleske, Naivas Chief
of Strategy.
In addition to earning and redeeming points, cardholders will also enjoy other advantages such as:
Installments payments: Buy now pay later.
Contactless Payments: The card allows for contactless payments, providing a safer, faster, and more
convenient way to pay.
Global Acceptance: As a Visa card, it will be accepted at millions of locations worldwide, both online and offline.
Secure Transactions: The card comes with Visa’s advanced security technologies, offering peace of mind to
customers.
Chad Pollock, Vice president and General Manager, Visa East Africa added, ” Our collaboration with Naivas Supermarket
is a significant step forward in our mission to enable seamless, secure digital payments for everyone, everywhere. We
are thrilled to bring this unique offering to consumers in Kenya which will allow all Naivas customers to have access to
a global, reliable and secure digital payment option in the form of a Visa card. By making digital payments more
accessible, we are helping to bridge the financial divide and paving the way for a more inclusive society. We look forward
to the positive change we can bring together”
The co-branded loyalty card will be available in all Naivas Supermarkets across the country in the coming months.