by Maurice Momanyi

Branch Chinese retail merchant China Square has opened the most recent outlet in Nairobi as it seeks to grow its footprint in the Kenyan capital and beyond.

The newest Lang’ata Branch, unveiled over the weekend at a colourful ceremony in full glare of the media, is testimony that China Square continues to penetrate the Kenyan retail market.

Speaking during the grand opening, China Square Managing Director Mr. Lei Cheng hailed Kenya as the preferred investment destination in the East African region, urging other investors to seize the opportunity and invest in the country.

During the opening session, management of the retail mall ensured that prices of all available merchandise retailed at 20 percent lower as an incentive to draw more buyers and enhance trust.

Sources indicate that China Square invested Sh600 million to lease the branch owned by Uchumi Supermarkets.

It goes without saying that the China Square Langata launch was a big success as many Kenyans from all walks of life turned up to get a first-hand experience of the occasion punctuated by pomp and grandeur.

The management led by Mr. Lei Cheng expressed their gratitude to all who joined in the grand opening.

On top of enjoying a 20 per cent discount on all items on the launch day, customers will also take advantage of a 12 per cent to 40 per cent price cut on available home appliances until July 15, 2024 at the new branch in Lang’ata.

Curious Kenyans who thronged the China Square Lang’ata Hyper (formely Uchumi Lang’ata Hyper) got an exciting experience sampling a wide array of merchandise and the pricing before they indulge in a shopping spree, just as a previous day post would suggest.

“Get ready to laugh and shop till you drop! We’re bringing the fun and excitement to China Square Langata’s Grand Opening!  Crazy Discounts of up to 40 per cent on home appliances and 20 per cent off all items except home appliances!” read a post on one of their social media pages.