By John Kariuki
Tea is one of the world’s most cherished beverages, consumed daily by half the global population. In Kenya, it is much more than a drink—it is a pillar of the economy. Contributing 26% of the country’s annual export earnings, the tea sector provides livelihoods for over seven million people, both directly and indirectly.
Beyond its economic importance, the tea industry holds promise for addressing environmental challenges. Through renewable energy adoption, intercropping, forest restoration, and enhanced fertilizer usage, tea farming is evolving to mitigate the impacts of climate change.
The year 2024 was a remarkable period for Kenya’s tea industry, marking 100 years of production. This milestone inspired efforts to prioritize value addition and diversify tea varieties to cater to a dynamic global market. Traditionally known for exporting tea as a raw material, Kenya is now shifting gears to offer value-added products that are more competitive on the international stage.
These efforts have been bolstered by substantial government support. In 2024, KTDA procured and delivered 97,000 metric tonnes of subsidized fertilizer, up from 93,000 metric tonnes in 2023. A Ksh. 2 billion government subsidy reduced the cost of fertilizer to Ksh. 2,500 per 50kg bag, a significant decrease from the market price of Ksh. 3,400. This initiative not only reduced farmers’ costs but also boosted the quality and volume of tea produced.
As 2025 begins, optimism is high among tea farmers. The recent fertilizer suspense refunds issued in December 2024 have further improved their earnings. Coupled with the government’s ongoing commitment to supporting the sector, tea production is projected to exceed 600 million kilograms this year.
Kenya’s tea industry is set to maintain its global prominence, driving economic growth while addressing environmental challenges. By investing in innovation, sustainability, and farmer support, the sector is poised for even greater success in the years to come..
When reached for comment immediate former KTDA Chairman David Muni Ichoho wished stakeholders and tea farmers of Gitwe, Theta and Ndarugu Tea factories a happy and prosperous New Year 2025. He noted that 2025 is declared as year of of RESTORATION. Restoration of hope, careers, businesses, communities, families, economies, Environment, Health, Wealth and generally a restoration all in fullness .