By John Kariuki
In a remarkable leap towards revitalizing the tea sector, the Kenyan government has introduced a series of strategic reforms to boost production and expand market access for the country’s iconic tea. These transformative measures are already yielding extraordinary results, with tea production soaring to unprecedented levels and export earnings hitting record highs.
Key initiatives such as the provision of subsidized fertilizer, the establishment of common user facilities for value addition, and the aggressive pursuit of new international markets have driven a sharp rise in tea production. From 445 million kilos in 2022 to an impressive 600 million kilos in 2024, Kenyan tea is firmly reclaiming its position as a global powerhouse.
The positive effects are evident across the industry, with export earnings growing substantially from 138 billion shillings in 2022 to 211 billion shillings in 2024. The continuous efforts to improve the value chain, coupled with favorable weather conditions and a strengthened currency, have significantly bolstered Kenya’s standing in the global tea market.
A high-level briefing meeting on tea reforms was held today, bringing together key government officials, industry stakeholders, and leadership from concerned agencies. This strategic session focused on the next steps for opening new export markets and streamlining the sector for even greater success.
The Kenya Tea Development Agency (KTDA), under the visionary leadership of Group Chief Executive Officer Wilson Muthaura, has welcomed the ongoing deliberations and remains committed to implementing progressive reforms aimed at making Kenyan tea the most globally competitive. “We are excited about the reforms that are taking place, and we are focused on ensuring that our tea continues to meet global demand while supporting the livelihoods of thousands of Kenyan farmers,” said Muthaura.
Kenya’s tea sector is on a clear path to achieving even greater growth, ensuring that it continues to be a major player in the global market while supporting livelihoods and creating new opportunities for the local economy.
With a forward-thinking government and an ever-growing global demand for quality tea, Kenya’s tea industry is poised for an even brighter future.