In a bold move to strengthen its foothold in Kenya, Asian merchant China Square has inaugurated its latest branch, a sprawling 75,000 square-foot store at Nairobi’s prestigious Two Rivers Mall. This marks the company’s latest step in an aggressive expansion strategy across the country.
Since its first entry into the Kenyan market in 2022 with an outlet at Unicity Mall in Kenyatta University, China Square has attracted attention for its low-priced, high-quality products. Despite initial resistance from some local traders and politicians in early 2023, who raised concerns about its pricing strategy, the retailer’s appeal to Kenyan shoppers has proven irresistible. The store quickly became a go-to destination for a wide variety of affordable products, including household appliances, electronics, furniture, hardware, stationery, and much more.
Riding on the success of its Unicity Mall store, China Square has now expanded to six more locations nationwide, with outlets in Karen Waterfront Mall, Lang’ata Uchumi Hyper, Mombasa Nyali Bazaar, and Kisumu Mega City Mall. The latest branches opened in January 2025 include the Two Rivers Mall location and a branch at Greenspan Mall in Donholm.
At Two Rivers Mall, China Square joins a prestigious lineup of retailers, including the French multinational Carrefour. With its spacious layout and ample parking, Two Rivers is a prime spot for the growing retailer. China Square’s expansion has also boosted the mall’s occupancy rate to an impressive 95 percent, according to Centum Investments CEO James Mworia.
With a strong commitment to customer satisfaction, China Square continues to provide Kenyans with an exceptional shopping experience, while promising further expansion beyond Nairobi in the near future.