Nairobi, Kenya – Kenya is set to host the 25th edition of the East African Community (EAC) MSME International Trade Fair from November 1 to 10, bringing together thousands of micro, small and medium enterprises (MSMEs) from across the region.

The milestone event, which rotates annually among EAC member states, will be held at the Kenyatta International Convention Centre (KICC) and various other venues within Nairobi County. It will mark a major return for Kenya as host and is expected to draw significant attention from policymakers, investors, development partners and entrepreneurs.

Organised under the theme “Accelerating Regional Trade Through MSME Innovation and Integration”, the fair aims to enhance cross-border collaboration, market access, and policy dialogue to support the growth of small businesses.

Boosting Trade, Creating Jobs

Speaking during the official announcement on Thursday, Cabinet Secretary for Cooperatives and MSME Development, Wycliffe Oparanya, said Kenya is committed to unlocking the potential of the MSME sector, which contributes over 33% to the national GDP and employs millions.

“The trade fair is not just a platform for showcasing products — it is a strategic forum for strengthening regional economic integration, building networks, and creating employment,” said CS Oparanya. “We are proud to welcome innovators, artisans, and business leaders from all EAC partner states to Nairobi.”

The Cabinet Secretary emphasized the government’s continued investment in MSME financing, training and digitisation, noting that the event will also feature capacity-building workshops and panel discussions on access to finance, regional trade policies, and e-commerce.

Celebrating 25 Years of MSME Collaboration

The 2025 edition will also celebrate 25 years since the inception of the regional fair, which has grown to become one of the most important platforms for MSMEs in East and Central Africa.

Micro and Small Enterprises Authority (MSEA) Chairman James Mureu described the fair as a “turning point” for East African MSMEs recovering from the impact of COVID-19, inflation, and rising production costs.

“This fair symbolises a quarter-century of resilience, innovation and partnership among our micro and small businesses. It is an opportunity to showcase locally-made products, share technology, and expand networks beyond national borders,” said Mr. Mureu.

MSEA is working closely with EAC Secretariat, Nairobi County Government, and private sector sponsors to ensure inclusive participation, especially for youth, women, and persons with disabilities.

Thousands Expected to Attend

Organisers expect over 3,000 exhibitors and 10,000 visitors, including buyers from the region and beyond. Exhibits will cover sectors such as agribusiness, manufacturing, textiles, ICT, food processing, and creative industries.

Stalls are already being booked through the MSEA portal and at regional coordination centres, with priority given to enterprises that have demonstrated innovation or export readiness.