BY NJOKI KARANJA
Hummel, an International Sport and Leisure brand opened its first Kenyan flagship store in Nairobi on the ground floor of the Westgate Mall.
Hummel has been brought to Kenya by WAMA International Group, which has more than 30+ stores in different regions with a massive expansion plan in East Africa. So far Hummel is present in three East African countries; Rwanda, Uganda and now Kenya.
According to WAMA International Group, Kenya has a friendly business environment that is ideal for this venture. Secondly, Nairobi is the hub of East Africa therefore an attractive location for global brands.
As one of the oldest sportswear brands in the world, Hummel is an internationally renowned manufacturer of sports & lifestyle apparel & footwear, luxury lounging apparel in its fashion sub-brand Hummel HIVE.
Hummel’s brand story is built behind character which is reflected in all Hummel’s products with each product expressing its own story with the same going for every team and individual player sponsored by the brand. The store plans to work with several local sports clubs in Kenya.
In conclusion, Hummel has honoured the camaraderie, celebrated the wins, and applauded the ability to play, share and enjoy sports and lifestyle throughout life and this is the brand heritage they look forward to sharing in Kenya.