Elizabeth Thande, Chairperson – East African Women in Business Platform (EAWiBP)
By NJOKI KARANJA
The East Africa Women in Business Platform (EAWIBP) in collaboration with GIZ Business earlier today hosted a dynamic capacity building workshop that aims to empower women in agribusiness and as well teach them about branding, digital marketing skills, e-commerce and provide them with knowledge on how to manage e-commerce platforms. The workshop, facilitated by respective experts, includes practical exercises and case studies tailored to the agribusiness sector. The workshop is facilitated by EAWiBP Officials, GIZ Business.
In an effort towards fostering the empowerment of women in the agribusiness sector, EAWIBP and GIZ Business for Development today collaborated to host a dynamic capacity-building workshop. The workshop brought together aspiring and established women entrepreneurs eager to enhance their skills in branding, packaging, digital marketing, and e-commerce.
The training insightful sessions delivered by prominent figures in the industry, including Elizabeth Thande, the esteemed Chairperson of EAWIBP. Thande’s expertise provided invaluable insights into the challenges and opportunities within the agribusiness landscape, inspiring participants to leverage their potential and overcome barriers.
Edda Otieno, representing GIZ Business Scouts for Development in Kenya, brought a wealth of knowledge to the table. Her engaging presentation delved into the intricacies of digital marketing and e-commerce, shedding light on strategies that women in agribusiness can employ to thrive in the ever-evolving market.
Participants had the opportunity to actively engage in discussions, share experiences, and network with like-minded individuals. The collaborative spirit was evident as women exchanged ideas on effective branding techniques, innovative packaging solutions, and the transformative power of digital platforms in expanding market reach.
The organizers expressed their commitment to fostering a supportive ecosystem for women in agribusiness, emphasizing the need for continuous skill development to navigate the competitive landscape successfully. The workshop’s success was attributed not only to the expertise of the speakers but also to the enthusiasm and dedication of the participants.
Edda Otieno, Advisor – GIZ Business Scouts for Development
Therefore,the objective of the workshop, which runs from 13th to 14th December, 2023, is to consider strategies for enhancing women participation agribusiness and mainstreaming gender in the implementation of the AfCFTA.
The East African Women in Business Platform (EAWiBP) is a forum that brings together business-women from across the East African Community (EAC). Its membership and Steering Committee comprises of; national apex bodies/ associations/ networks of business-women (including associations of women formal and informal cross-border traders); professional women associations; and civil society organizations working to promote business-women and women’s socio-economic advancement.
In conclusion, the platform works in each East African country through national business and professional associations across the region and by virtue of this currently represents over 20,000 business and professional women in the region. The platform also works closely with the EAC Gender Community Development and CSOs Department to design gender inclusive positions on a variety of issues.