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MultiChoice Kenya hosts content showcase, urges Kenyans to support local content

By Stephen Musyoka

MultiChoice Kenya, a leading entertainment and pay TV provider in the country has called on more Kenyans to support and grow local content in the country during this year’s media content showcase at The Windsor Golf & Country Club.

According to Nzola Miranda, Managing Director, MultiChoice Kenya: “As Kenya’s most loved storyteller, we are dedicated to spotlighting the incredible creativity and talent inherent in our nation. We are witnessing a shifting trend in our viewers preferences towards locally produced content. Several of our recent local productions have been recognized at the Women in Film Awards & the Kalasha International TV & Film Market Festival & Awards.

Some of the top local shows that have been recognized in the last few weeks include ‘Kam U Stay’ for the Best TV comedy, Zari, for the Best TV Drama and “The Death of a Kenyan Heiress” episode of ‘The Last Door’ show by veteran journalist John Allan Namu that won in the Best Documentary Feature category.

“We see a huge opportunity to grow and deepen the local content eco system by supporting our very own and watching locally produced shows. This way, we will create more employment in the creative industry and ensure that we are consuming our own content. Nigeria and Tanzania are leading the way in this front and its time we challenged ourselves as Kenyans and tapped into this opportunity,” noted Nzola Miranda, Managing Director, MultiChoice Kenya.

During the media content showcase, Mr. Miranda emphasized the company’s dedication to fostering and promoting Kenyan narratives on a global stage noting that as Kenya’s most loved storyteller, producing and supporting local content is at the cornerstone of what MultiChoice Kenya is rooted in.

“Our substantive investments in local content – over 500 hours annually, underscore our dedication to shaping the local film industry. We urge more Kenyans to embrace local productions, we will continue producing content that speaks to the hearts of our viewers in their own languages,” added Mr. Miranda.

On his part, Elisha Kamau, Public Relations Manager, MultiChoice Kenya noted: “We remain committed to leveraging our resources, partnerships, influence, and content library to bring our customers the best in local content. We are looking forward to telling more local stories by our own people in our own language and style.”

Among the key dignitaries that attended the event include Zari actresses Sarah Hassan and Brenda Hassan and Kam U Stay producer Damaris Irungu.

Media content showcase is an opportunity to connect, collaborate, and catalyse the evolution of our media landscape, ensuring that Kenyan voices are heard far and wide, leaving an indelible mark on the global stage.

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Clinical Officers Union Declares National strike effective April 1St. 2024

Kenya Union of Clinical Officers Secretary General Dr. George Gibore together with the National Chairman Dr. Peterson Wachira addressing the Press today at Upper hill garden Nairobi, the Union headquarters. Photo: Benard Mulwa.

By Benard Mulwa
The Kenya Union of Clinical Officers (KUCO) has declared of imminent commencement of a National strike starting on April 1st 2024. The announcement was made today by the Union Secretary General Dr. George Gibore together with the National Chairman Dr. Peterson Wachira at Upper hill garden, the Union headquarters.
The strike action comes after a prolonged neglected by the government in addressing critical issues affecting Clinical Officers, which directly hinder deliverance of quality of healthcare services and undermines the achievement of Universal Health care (UHC) a key government agenda in the health sector.
Addressing the press, the Union Secretary General Dr. George Gibore together with the National Chairman Dr. Peterson Wachira said “the issues raised in our strike notice are fundamental and could have been resolved with a week, for instance, negotiations for the Collective Bargaining Agreement (CBA) have been ongoing since2017 without any meaningful progress,” adding that the negotiation period spanning two life cycles of a CBA, is a clear statement to the lack of commitment from the government’s side despite court orders mandating engagement and resolution.
Central to the Union’s demands is the immediate issuance of confirmation letters for permanent and pensionable positions to various categories of healthcare staff, the statement reads in part including the UHC and COVID-19 response team among others.
“The council of Governors (COG) has repeatedly failed to cooperate, leaving us with no recourse but to escalate our action”, adding that, while the Ministry of Health has indicated budgetary readiness, the Council of Governor’s refusal to provide concurrence has stalled progress and on the other hand insisting extension of Universal Health Care contracts under punitive terms.

Additionally, the Union Secretary General Dr. George Gibore together with the National Chairman Dr. Peterson Wachira told journalist that are protesting the systemic flagrant disregard of Public Service Commission (PSC) Human Resource Manual by both the Ministry of Health and County governments, resulting in the stagnation of career progression for majority Clinical Officers, “as a matter of facts, some have not seen promotion since devolution began,” Dr. George Gibore said, Kirinyaga county government stands as a stark example. Shockingly, it is the same county where the reinstatement of dismissed 47 Clinical Officers, as ordered by the Public Service Commission remains unfulfilled.
Dr. Peterson Wachira, the Union National Chairman said they demand the immediate recruitment of over twenty thousand qualified Clinical Officers to address existing staff shortages, in line with the government’s commitment to improving healthcare coverage, “it is our position that the Ministry of Health adheres to 2020 approved internship staff establishment guidelines by the Public Service Commission, disregarding disruptive advisories from the Salaries and Remuneration Commission (SRC) that threatens sector stability,” adding that the Union also call for the expeditious approval of Career Progression Guidelines for Clinical Officers, provision of comprehensive medical cover for all serving clinical officers and compliance with previous issued demands letters, all of which have been met with disregard by the government,” Dr. Wachira said in his statement.

The Union top leadership said as of midnight tonight, services at 4172 level 2, 1217 level 3, 3367 level 4 and 14 level 5 facilities will be disrupted as all clinical services come to a halt.

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MP Wamuchomba to move a motion in Parliament criminalizing Femicide

Member of Parliament Githunguri Hon. Gathoni Wamuchomba during the launch of Coalition against sexual violence strategic plan in Mercure hotel Nairobi today. Photo: Benard Mulwa

By Benard Mulwa
Githunguri Member of Parliament Hon. Gathoni Wamuchomba today has publically mentioned to move a motion in Parliament seeking to outlaw femicide in Kenya if it becomes a law.
The law maker was speaking during the launch of coalition against sexual violence strategic plan which calls on the Government of Kenya to prevent and ensure accountability for femicide by training and supporting the National Police Service and the Office of the Director of Public Prosecution to investigate and prosecute cases of gender-based violence.
Coalition on Violence Against Women (COVAW) is a national non-profit women’s rights organization that was established in 1995 to respond to the silence of the Kenyan society in addressing Violence Against Women and Girls (VAWG).
Hon. Gathoni Wamuchomba said femicide has been grouped together with other form of gender based violence and it is increasingly becoming a menace in Kenya following cases witnessed in the recent past.
In Kenya, the data collected by Africa Data Hub suggest that over the past eight years, 75 percent of female homicide victims were killed by intimate partners or family members, most often husbands or boyfriends.
Hon. Wamuchomba she is the current chair of the committee that oversights the implementation of Kenyan Constitution and also the out-going chair of KEWOPA and currently chair of coffee caucus of the National Assembly.
Wangu Kanja foundation which is spearheaded by a sexual survivor

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Toyota Kenya unveils road safety drive for young learners

Toyota Kenya unveils road safety drive for young learners Mr. Arvinder Singh Reel – Managing Director, Toyota Kenya, and the Chief Executive Officer, CFAO Automotive—Kenya in the middle background together with Langata Primary School Children in Nairobi. Photo: Benard Mulwa

By Benard Mulwa
A subsidiary of the CFAO Automotive, Toyota Kenya Ltd, in partnership with National Transport and Safety Authority (NTSA) today has set on course safety drive for young leaners in a bid to curb cases of road carnage of school children.
The occasion was marked at Langata Primary School in Nairobi bringing together renowned former Safari Rally driver Juha Matti Pellervo Kankkunen, National Transport and Safety Authority NTSA Director Safety Dr. Andrew Kiplangat and Toyota Kenya Managing Director, Arvinder Singh Reel to sensitize School children on road safety.
During the celebration, Mr. Arvinder Singh Reel donated over one thousand Jackets reflectors, wrist band reflectors and School crossing lollipop stop signs to the School and he encouraged the children to wear them in the morning when going to School and in the evening when going back home and use zebra crossing whenever crossing roads.
On the other hand, Dr. Andrew Kiplangat, Director Safety National Transport and Safety Authority said NTSA has partnered with Kenya Institute of Curriculum Development KICD develop a curriculum on road safety and has put a raft of measures including promoting safe drive and compliance measures.

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Kenya, Tanzania join efforts to fight illicit trade and Customs authorities at border points

Dr. Robi Mbugua Njoroge, Excecutive Director Anti-Counterfeit Authority, Kenya. Photo: Benard Mulwa

By Benard Mulwa
Anti-Counter Authority of Kenya and Fair Competition Commission of Tanzania has joined efforts to Increase Cooperation and Inter-Agency collaborations between different agencies mandated to fight illicit trade and Customs authorities at border points. The aim of this effort is to facilitate rapid exchange of information between Agencies and enhance enforcement through joint investigations, risk profiling, and intelligence sharing among others.
This comes as the Director General FCC Mr. William Erio visited Kenya as deliberated in last meeting in Tanzania to deliberate, enlighten and inform the public on matters relating to counterfeiting, combat counterfeiting, trade and other dealings in counterfeit goods, devise and promote training programs to combat counterfeiting and co-ordinate with national, regional or international organizations involved in combating counterfeiting.
Kenya and Tanzania have been strategic and indispensable partners since pre-independence days and Pan African Renaissance having gained independence in 1963.
The two country occupy a strategic geographical location serving and facilitating transit and transshipment of cargo to the greater Eastern and Central Africa hinterland through Mombasa and Dar-Salaam Port both being the greatest gateways and entrance into the greater East and Central African region.
Kenya like Tanzania has strong trade linkages and regional economic connectivity. We are members of EAC and COMESA and very importantly our countries are members of the African Continental Free Trade Area (AfCFTA) that will create the largest free trade area in the world.
At the international level, we fall under the corporation roof of WIPO and resultant TRIPS Agreement of the World Trade Organization, the Paris Convention, Berne Convention, Rome Convention, WIPO Copyright Treaty and the WIPO Performances and Phonograms Treaty among other shared conventions.
As the top East African powerhouses our bilateral traded stands at Sh90 billion characterized by a very vibrant cross border trade taking place using the Border points;
Namanga: Located approximately 170 kilometers southeast of Nairobi, Isebania: Situated in western Kenya, near Lake Victoria, Loitokitok in southern Kenya, near Mount Kilimanjaro, Holili near the Tsavo West National Park and Lunga Lunga located in southeastern Kenya, near the Indian Ocean, the Airports, and the Indian Ocean including the Lake Victoria.
The shocking truth is that the value of counterfeit and illicit trade goods runs into billions of dollars globally. The global scale is said to represent between 5 and 7% of world trade. This is an alarming figure dangerous enough to easily upset the world economic equilibrium.
In Kenya Illicit trade including counterfeiting, smuggling, substandard, unaccustomed grew from KSH 700B in 2028 to KSH 850Bin 2019.
Counterfeit trade led other forms of illicit trade and was valued at KSH 80Billion to KSH 100 B annually. That is approximately the value of trade between Kenya and Tanzania.
Going by the growing nature of the crime and by statistical extrapolation, the value of illicit trade could have reached the KS I Trillion this year.
Dr. Robi Mbugua Njoroge, Excecutive Director Anti-Counterfeit Authority said, Industries have become the direct target. FMC goods industries dealing with sugar, food and beverages lose market share and big investments posing the risk of economic drainage to a country adding that organized criminal networks control the counterfeiting and illicit activities. No government in the world should condone such criminal activities run by mafias, terror groups or sympathizers and other underground elements,
“It dampens the spirit of investors. Intellectual property theft stifles innovation and deters honest entrepreneurs from investing in product and market development, adding that It causes revenue losses to governments. This deprives governments of revenues needed for the country’s infrastructure and other priorities.
This trade threatens the lives of consumers. Medicines, surgical equipment, food, apparel, soft drinks, cigarettes, electrical appliances, boda boda spares, aircraft and vehicle parts are all affected and all particularly affect lives of people.
Challenges
The challenge of increased volume of imported cargo. Based on performance report of the Kenya Ports Authority for 2021; the Port witnessed increased volumes in container traffic registering 389,515 twenty foot equivalent units (Teus) making it increasingly hard for container profiling and verification while at the same time implementing ease of doing business trade policies.
The challenge of illegal consignments concealed in legal consignments. They are bringing consolidated cargo with unbranded products and labels in different consignments using fraudulent documents.
Generally; Most of our front line officers in border management suffer from a lack of awareness, training, effective enforcement and inter-agency cooperation.
The challenge of corruption and our porous borders/ panya routes unauthorized entry and border integrity.
The Excecutive Director Anti-Counterfeit Authority observed that there is need for review of laws and regulations both at country level as well as at the regional level to ensure appropriate level of punishment for effective deterrence.

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Dr .Pamela Olet leads flagging off riverine communities for Thwake dam visit

By Stephen Musyoka

Today the Nairobi river commission chairlady Dr.Pamela Olet lead the flagging off of riverine communities for visit to Thwake dam Makueni county

Speaking during the flagging off ceremony held in Nairobi Pamela noted riverine communities are working tirelessly upstream to restore the health and vitality of precious waterways.

” As we gather here to flag off our riverine communities to visit Twake Dam, it is a profound sense of admiration for the resilience and determination demonstrated by each and every one of you. Your tireless efforts and unwavering dedication serve as a beacon of hope and inspiration for us all. Together, we are embarking on a journey towards a brighter and more sustainable future for our rivers and our communities.” Said Olet

“On this world water day, we must commit ourselves to the preservation and restoration of our rivers, not just for our sake but for the sake of our future generations.” She added

She urged people to recognize the pivotal role that riparian zone restoration, waste management practices, sustainable agriculture, community education, and collaborative monitoring play in safeguarding the integrity of Twake Dam and its surrounding watershed.

She further encouraged Kenyan’s to engage in activities such as tree planting, erosion control, and habitat restoration to riverine communities

“As we work hand in hand, we can ensure that Thwake Dam remains a beacon of sustainability and resilience, providing clean water and ecological benefits for all of the people of Makueni County.” She added.

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Empowering Men to Combat Teenage Pregnancies: Insights from Nairobi County Men’s Forum

By Maximilla Wafula

Nairobi, March 21, 2024 – In the heart of Nairobi County, amidst the radiant glow of the sun, a transformative event unfolded—the Men’s Forum on Teenage Pregnancy Prevention. Organized by FAWE Kenya under the Imarisha Msichana program in collaboration with the Mastercard Foundation, this gathering aimed to enlighten men about their pivotal role in curbing teenage pregnancies.

The venue pulsated with enthusiasm as representatives from the esteemed Kenya riders and owners Boda Boda Association (KROBBA), led by the esteemed Super Chairman Mr. Elly Kegode, converged with young men and boys from Kibra and Langata constituencies. Their collective agenda resonated with a clear mission, to shift the narrative from blame to empowerment, transforming men into proactive agents of change.

Mr. Justus Makhulo, the County Coordinator for FAWE Kenya in Nairobi, praised the Men’s Forum on Teenage Pregnancy Prevention as a significant step towards empowering men. He emphasized the forum’s role in sensitizing men about their crucial role in curbing teenage pregnancies and commended the collaborative efforts of FAWE Kenya, the Imarisha Msichana program, and the Mastercard Foundation in organizing such an impactful event.

Mr. Makhulo highlighted the importance of male engagement and active participation in teenage pregnancy prevention programs, noting that men have a responsibility to shift the narrative from blame to empowerment. He expressed optimism about the forum’s outcomes, stating that it had inspired men to become proactive agents of change in their communities and contribute to a brighter future for young people.this gathering aimed to enlighten men about their pivotal role in curbing teenage pregnancies.

Discussions at the forum traversed various strategies, accentuating the significance of abstinence and safe sex practices. Seasoned speakers shared poignant experiences, illuminating the profound impact of early parenthood on young girls and the wider community. Real-life narratives echoed deeply, highlighting the urgency of addressing this pressing issue.

As the forum progressed, a palpable sense of responsibility and commitment enveloped the atmosphere. Men acknowledged their crucial role in reshaping societal norms and pledged active support for teenage pregnancy prevention programs. They discerned the pivotal role of education, access to contraceptives, and fostering healthy relationships in this collective endeavor.

Interactive sessions fostered open dialogue, empowering participants to pose questions, seek clarification, and innovate solutions collaboratively. The forum emphasized the imperative of collaborative action between government agencies, NGOs, and community leaders for sustained progress.

The forum’s conclusion resonated with hope and determination, as men departed energized and motivated to spearhead change in their communities. They embraced their roles as mentors, educators, and advocates for adolescent sexual and reproductive health, heralding a brighter future devoid of the burdens of teenage pregnancies.

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Ajab home baking flour ranked most loved brands by women in Kenya

Mr. Paul Gitau- Key Accounts & Institutions Manager- Grain Industries Ltd.

By Benard Mulwa

Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consulting BSD Group, in partnership with the Top 100 Most loved Brands by women in Kenya has accorded Ajab Fortified All-purpose home baking flour as one of the most loved brands by women in Kenya today at an inaugural innovative market study in Kenya that establishes the authority of women consumers as an emerging, significant and consumer market. 

Ipsos undertook a countrywide study where they interviewed a statistically significant sample of women aged 18 – 65, which is representative of the women population in Kenya. Insights drawn from the study elaborate how women drive consumer purchase decisions as the primary shoppers for their homes. The study leverages and highlights the potential opportunities that brands, business, or other non-commercial organization may loose by not understanding female consumers. It is an innovative and descriptive tool aimed at accelerating gender parity, equity and fair engagement for women in boardroomdecisions that drives the creation, production, pricing, communication and delivery of products, services and causes.

Mobile money, M-Pesa topped the list coming number one followed by Safaricom, Equity Bank coming third position followed closely by Samsung then Ajab- which is produced by Grain Industries Ltd.  

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Kenya and Korea to sign MOU on Maritime opportunities

HON. GEOFFREY KAITUKO PRINCIPAL SECRETARY FOR SHIPPING AND MARITIME AFFAIRS. PHOTO:File.

By Benard Mulwa

The government through the State Department for Shipping and maritime affairs is set to sign an MOU with Korean Ministry of Oceans and Fisheries and the Korea Institute of Maritime and Fisheries Technology on employment of Kenyan seafarers.

This comes even as the Principal Secretary Hon. Geoffrey Kaituko led a team of senior officers from the State Department, the Oceans and Blue Economy Office in the Executive Office of the President, the CEO and other senior officers of the Bandari Maritime Academy and members of the Transport & Infrastructure Committee of the National Assembly on a visit to South Korea on a number of key institutions in the maritime industry.

The visit was an opportunity for the Kenyan delegation to communicate the Government of Kenya’s agenda for building a Trusted Kenyan Seafarer Brand that would attract employment of Kenyan Seafarers in shipping companies globally.

The delegation was further required to engage the Ministry of Oceans and Fisheries, South Korea on the status of a draft MOU on mutual recognition of Certificates of Competence (COC) submitted to the Ministry in January,2024.

“Additionally, Kenya intended to develop cooperation frameworks/agreements between the Korean Maritime and Oceans University and relevant Kenyan Maritime Education and Training (MET) Institutions with the aim of transferring knowledge and technology in training of Kenyan Seafarers,” the PS said.

The highlight of the visit was the execution of a finalized MOU between with the Korea Institute of Maritime and Fisheries Technology (KIMFT) and the Bandari Maritime Academy (BMA).

During the visit at the Ministry of Oceans and Fisheries, the delegation met the Vice Minister of the Ministry, Mr. Song Myung-dal.  The leaders agreed to fast track a Memorandum of Understanding (MOU) on mutual recognition of Certificates of Comptency(COC) that will open up opportunities for Kenyan seafarers to secure employment of 1000 ratings and officers on board Korean ships annually. The MOU is in the final stages of approval and will be signed by the respective Cabinet Secretaries/Ministers during the Korea-Africa Summit in June, 2024.

The Delegation also met the Korea Ship Owners Association (KSA) led by the Vice Chairman ,Mr. Yang,Chang Ho. The Vice Chairman noted that KSA owns a fleet of over 1600 commercial ships with a workforce of 11,000 seafarers. The workforce is projected to increase to 14,700 in the year 2030.

The supply of this workforce is sourced from Philippines, Indonesia and Myanmar. KSA intends to diversify their workforce and their focus is in Africa more particularly, Kenya, “The Kenyan Sea farer brand is high since they are physically fit, can speak fluent English and they are disciplined, therefore, in order for Kenya to successfully produce enough seafarers for the Korean Market, there is need to increase its Maritime Training Institutes to enable Kenya to meet the seafarer demand,” the PS told journalist.

The meeting agreed that the Kenyan Government will identify a manning agent to handle seafarers’ welfare in Korean Ships. The agent will be the Kenyan maritime liaison officer and will work closely with the Korean Government to handle any issues arising on board ships.

The highlight of the visit was the signing of an MOU between the Korea Institute of Maritime and Fisheries Technology and the Bandari Maritime Academy where I witnessed. The main area of cooperation in the MOU is cooperation by the two Institutions in development of training standards, curricula development and implementation, as well as training of trainers and exchange of faculty.

“Given the opportunities in the maritime sectors, there is need to increase the number of qualified seafarers through training and certification and therefore we urge the National Assembly to increase financing for maritime education and training centres”, the PS said adding that the government further urge the Kenya youth to embrace the maritime sector and take advantage of the various maritime opportunities available in Kenya and globally.

Korea currently has signed MOUs with 42 countries, while the MOU signing is essential for Kenyan seafarers to board Korean-flagged ships.

his statement reads in part, “Kenya is implementing maritime education and training following the Safety, Training Certification & Watch keeping requirements by IMO  Kenya is an IMO White List country. “Kenya has signed MOUs with Panama, Liberia, Palau, and Jamaica.”

Several Korean shipping companies have demonstrated interest in hiring Kenyan seafarers, but an existing MOU on mutual recognition of certificates between the two countries is a prerequisite.

According to confidential documents seen by journalists, to date, 25 Kenyan maritime university students have completed onboard training at Korean shipping companies.

Some Korean shipping companies are considering employing Kenyan students who completed onboard training.

The support of the Korean government is required to expand the employment of Kenyan seafarers to Korean shipping companies.

Visits by officials, students, and trainers during which presentations on strategic matters that are of mutual interest of the Parties may take place. Exchanges of trainees and researchers for participation are in talks, conferences, workshops, and investigations.

Cooperation in promoting research and development and innovation projects. Exchange of publications, educational materials, and information, Participation of trainees in activities at sea for the purposes of practice and training.

Cooperation in development of training standards, curricula development and implementation, as well as training of trainers and exchange of faculty.

Development of capacity of instructors and assessors, sharing of results, conclusions, best practices, lessons learned and all others as decided in mutual discussion.

The Principal Secretary witnessed the signing of an MOU between KIMFT and BMA on the following areas of cooperation: As of October 2023, the Korea Ship-owners Association (KSA) sought member shipping companies’ opinions on whether they intend to employ about 100 Kenyan-rating seafarers, KSA and KMOU are preparing the 4th – and 5th-class seafarers’ fostering program to serve on Korean coastal ships and Support from the Korean government is required to enable Kenyan students to participate in these programs.

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NAIVAS SUPERMARKET UNVEILS ITS 3RD ANNUAL SEASONAL CAMPAIGN IN NAIROBI

By TUM DAVID
Naivas Supermarket, the leading FoodStore in Kenya has unveiled its 3rd annual seasonal campaign dubbed : NAIVAS KIKAPU KIBONGE SUPAA SAFARI” in a colourful ceremony in Nairobi.

Amid tough economic times, Naivas Supermarket now with 103 outlets across the country, has embarked to intensify its commitment to providing accessible and affordable shopping solutions for every Kenyan household.

Peter Mukuha, Naivas Chief Operations explained the importance of collaboration between Naivas and its suppliers.

“In ensuring our customers get exceptional value across all the categories, ranging from fresh produce, daily groceries, household items, electronics and much more during the campaign. The period us a journey punctuated by many festivities and we shall be there at each of these stages ensuring each of our customers walks out with a ‘KIKAPU KIBONGE’. said Peter Mukuha, Chief Of Operations at Naivas.

Building in the success of previous years, Naivas Supermarket pledges to further enhance customer experience by offering even larger shopping baskets. This initiative aims to assist shoppers in navigating the challenging times with a greater ease.

“Our NAIVAS KIKAPU KIBONGE SUPAA SAFARI campaign reflects our dedication to serving as the dependable big brother for the Kenyan consumer” remarked Peter Mukuha.

He said that by working together, their customers are assured to receive unparalleled benefits throughout the campaign. With 103 outlets nationwide, Naivas remains committed to providing accessible and affordable shopping solutions for every household.

As the campaign unfolds, Naivas, Kenya’s popular retailer invites customers to experience the journey of “big shopping Naivas Kilocol way”.

” Last year, we promised Kenyans that we are going to super-size their baskets and we lived upto that promise and this year we are telling customers we are giving them bigger baskets to help them navigate this season of their lives with even more ease”, emphasized Peter Mukuha Naivas Chief Of Operations.

” It’s moments like these that define our character and with the odds stuck with the Kenyan people, we understand that ‘undugu ni kufaana si kufanana’ and we are going to be the big brother looking out for them. For this reason, we are launching our seasonal campaign: NAIVAS KIKAPU KIBONGE SUPAA SAFARI telling Kenyans to ‘shika njia ya shopping’ the Naivas kilocol way” added Peter Mukuha.

Even as Naivas proudly announced the launch of its 3rd edition if their seasonal campaign designed to resonate authentically with Kenyan values while offering unforgettable experiences, the campaign aims to surpass customer expectations.

” Amidst challenging economic times, with inflation burdening Kenyan households, and global chain disruptions escalating costs, Naivas recognizes the pressing need to support its customers, ” remarked Mr Rodney Wood, Chief Commercial Officer.

“As a home grown brand dedicated to improving lives, we’re determined to exceed expectations and alleviate the strain on our customers” Mr Rodney emphasized.